Learners want timely, relevant and simple communications that support their decision-making, highlight how to do their jobs better or develop new skills.
Our approach reinforces your organisation’s ability to support learners when it matters to them. We help you increase engagement by gaining a deep understanding of your audience, developing strategy and amplifying the learner voice through storytelling.
Great learner-first communications are founded on insight. By understanding how your audience ticks alongside your organisation’s goals, customer needs and the latest market trends we design the most effective communications strategy for you.
Our research uncovers success stories and fresh insight to drive successful content marketing campaigns as part of an always-on approach to communications. And, by tracking consumer brands for benchmark online experiences, we’ll recommend and refine how you engage your learners to meet their growing expectations.
- Audience research (qualitative and quantitative)
- Analysis, industry reports to support thought-leadership and content marketing
- Evaluation for success stories
- User testing
Aiming to accelerate a more ‘pull’ based approach? A compelling proposition, aligned to a strong colleague brand and user stories is a critical part of growing lasting relationships.
Our insight-led communication strategies will help you embed a specific project or a large-scale digital transformation. This might be a 12-month plan or a full 3 year blueprint with tools and resources that support your team to deliver it themselves.
- Communications audit
- Communications strategy, planning and blueprints
- Content strategy
- Learner and customer journey maps
- Brand, learning proposition and messaging development
- Toolkits, guides and templates to support a sustainable model
Stories help people learn, make sense of life and inspire them to do great things. We support your colleagues or clients to become storytellers, knowledge sharers and advocates to engage and inspire others. This might be a student sharing why they chose a specific university or a customer service manager revealing lessons learned on their career journey.
Stories also help promote the value of education to customers, colleagues and senior management teams. We’ll develop narratives to persuade your C-suite, demonstrate value through success stories and craft potential award winners. Our Storytagger tools are designed to help anyone create a great story, and can be fine-tuned to meet the specific needs of your organisation.
- Internal communications
- Story capture and production
- Colleague stories (video, social platforms)
- Award-strategy and success stories