We started out in 2013 with a mission to help global organisations to connect meaningfully with their learning audiences. Engagement is still at the heart of everything we do. We’re a senior team working with brilliant clients on cutting-edge HR, talent, learning and marketing projects.
I co-founded LearnerLab with Carl Hodler in 2013. My expertise lies in research, analysis and strategy, and like everyone in our team I’m obsessive about engagement for learning.
It’s our mission to make learning central to the way organisations and societies succeed. Technology and communications can empower people to reflect and share learning stories that help us all improve – not just react to what’s happening around us.
My experience has grown over many years, helping all kinds of businesses, brands and educators show leadership through strategic learning communications, campaigns and powerful storytelling.
I love working with our brilliant, forward thinking clients and bringing energy and invention to complex challenges. And often a bit of humour too. I’m also very proud of our growing, super-smart team who all share the same commitment and purpose.
Chief Operating Officer
I’m co-founder of LearnerLab with Cheryl Clemons, and I’m lucky enough to work with a great team of people who are just as excited as me about creating ‘always on’ learning cultures.
Over 20 years in digital education and entertainment has taught me a lot. I’m passionate about using digital transformation to make experiences more personal, engaging and, well, better.
Right now, most of my time is dedicated to StoryTagger, our innovative new service that helps organisations to create, collect and curate their own valuable learning story content. It’s a very exciting time.
If you’re a games nut, you may be interested to know that I was shortlisted for two BAFTAs for projects with Channel 4, living a childhood dream designing games for the likes of PlayStation, Disney, and BBC. You can find out more about my life as a games designer at www.hodler.co.uk
Starting my career as a digital marketing apprentice I now have two years’ experience in arts marketing and live events under my belt. During this time my passion for digital marketing has grown massively.
I love developing, engaging and maintaining different audiences online. This allows me to see the daily progress of digital. Its ever-changing space lets me be creative, constantly – always learning new skills. So, it’s exciting to watch the success unfold before my eyes, which makes all the work I do very rewarding.
I’d say my strengths are design work and data reporting as well as being responsive and agile – seeking out new ways to engage audiences and managing the success with analytics can only improve my approach and the work I produce.
Now working with a fantastic team at LearnerLab, I can’t wait to grow my experience in all types of marketing. This is a very exciting time with the launch of StoryTagger, LearnerLab’s new storytelling tool for enterprise. It’s great being able to promote StoryTagger and use it to create interesting and authentic marketing content.
As LearnerLab’s creative lead I bring more than 20 years of experience in brand and digital marketing to our client’s projects.
I’m the digital architect of more than 190 responsive websites, booking engines, and other online campaigns for brands including Ford, Age UK, Orange, Domino Pizza and the Royal Opera House.
And I’ve won an award or two along the way, including Brands of the World (Silver), and a Gold, Silver and Bronzes at the MIMAs (Event Industry Awards). There are others, but I don’t like to boast.
I always aim to inject a touch of magic into everything I do – from generating ideas and high-level concepts to designing engaging websites, comms, and meaningful user experiences.
I’ve been writing for all kinds of audiences across a multitude of sectors for more than 15 years now, both agency and client-side. I’ve honed my craft on projects for big corporates like BSkyB and Sony to small start-ups, SMEs, charities and more.
Whether it’s coming up with a winning campaign idea, capturing the right tone of voice for a website or composing effective internal comms, I’ve always loved the challenge that persuasive copywriting presents. And LearnerLab represents a fast-flowing stream of exciting, progressive projects to sharpen my skills on.
The crux of what I do is helping brands and organisations to connect and engage meaningfully with their customers, their people and the wider world. I’d say the most important factor in making that connection is understanding your audience.
That’s a big part of why working with the LearnerLab team is so rewarding. The depth of analysis, research and insight really shapes the effectiveness of my copy, so we can support every project with truly engaging and purposeful communications.